Thanks for visiting the site! My name is John Wilkins, I am a radio consultant based in Africa. I have over 25 yearsâ experience, working with successful stations in the UK and Africaâ¦ and I would love to add your station to the list!
I am a certified expert user of RCS software and have in-depth knowledge of just about every other automation and studio system on the planet!
I have programmed several non-English stations so language isnât usually a problem! I only work with one radio station in each market so you donât need to worry about me working with the competition!
I am able to bring world-class research and programming methods to your station.
I can work with your team to improve music, content, imaging, marketing, sales and your social media presence.
I have trained some of the most popular presenters in East Africa and have helped them to deliver compelling content that continues to drive ratings and revenue.
How can your station stand out in a crowded marketplace? I have years of experience in designing winning radio formats that deliver results, even in the most crowded market; let me help you create a unique & well-differentiated brand that consistently delivers significant and valuable audiences.
Marketing begins on air! Iâve been involved in audio branding, creative production & radio imaging for over 20 years. I can make your station stand out on the dial with witty positioning lines, aurally exciting promos, sweepers and jingles. Set yourself apart from the others with a world-class sound!
I can provide you with a tried and tested scientific method of creating your music playlist which delivers significant ratings. From choosing music genres to individual songs & planning their rotations, itâs a complete package to ensure that your music is unbeatable in your market.
I have been responsible for creating some of the most memorable station promotions in each market where I have worked.Â I have created and executed radio stunts that made international news. There are over twenty yearsâ worth of promotion ideas waiting for your stationâ¦
Iâm a certified expert user of RCS Master Control/Selector plus I have considerable experience with other systems such as Myriad, iMediaTouch, Musicmaster & Natural Music. I can configure your radio software to ensure that it delivers for your brand; reliability, security and cost-savings.
How do you identify an opening in a market for a new radio brand? How do you discover what is ailing your existing station? I can take you through each stage of the process using various research methods, putting you on the right track to launching a brand informed by solid research.
Lost money due to internal inefficiencies & communication problems? Do you have friction between the Creative, Sales & Presentation teams? With 25 yearsâ experience in Radio I can provide solutions, workflows & processes that work; giving your clients more confidence in your ability to deliver.
Turn your DJs into superstars! No matter what language your presenters speak, I can coach them to maximise their potential and help them create a lasting bond with listeners. Your presenters are the only element of the station that your competitors canât copy, so they are a worthwhile investment!